Ways to Engage in Conversation With Visitors at Trade Show Booths

The only way to make a good sale and start a long lasting customer relationship is to make that important connection right at the start. The difficulty most staff members have while working in trade show booths is making that connection quickly and efficiently. Luckily, it's not as difficult as it seems. In fact, many times, it's simply a matter of finding the right magic words.

Testimonials And Stories

If there's one thing everyone can relate to and will remember, it's a good story. However, staff can't just walk up to attendees and start telling a story about anything. Instead, use photo albums and personally written testimonials to get things started. This will help attendees make a connection between themselves and the existing customers in the photos. Even collections of fun photos of the staff at various company functions can help to break the ice and get things moving.

For companies who prefer not to use photographs, simply relaying customer stories or quirky situations is often enough. Lastly, don't forget that attendees likely have stories of their own. Often giving a short summary of an interesting story is enough to prompt them into telling their story to the staff.

Prepared Questions

Each member of the sales team should come up with five to ten questions to ask attendees to capture their attention and make that connection. The trick is matching the questions to the buyer type. Get it right and trade show booths of any style and industry can be instantly successful. For the best results, make sure they sound natural.

The other important thing to remember is that the reason questions work so well is because it makes those visiting the displays feel important. They feel like their opinion matters and like they're in power. The company looks like it's one of the few that puts its clients first and automatically elevates it ahead of the competition.

The Right Body Language

Only an estimated 7% of all communication is oral. This means the rest of communication is made up of visual cues and body language. Therefore, if staff members working in trade show booths expect to be successful, they need to be continuously conscious of how they appear outwardly to strangers.

For the best results, team members need to carry a relaxed and comfortable appearance while still giving off an air of confidence and professionalism. This allows attendees to feel comfortable about opening up and being honest while still putting trust in the team member they're talking to.

When running trade show booths, communication is a significant part of making a sale and creating a long-term relationship with customers. Therefore, it's worth it for staff to perfect this portion of their sales pitch. Sales and leads will increase dramatically and improve the ROI of the entire display. The proof will be in the pudding, as they say.

Source : Ezinearticles